WordPress And Google Analytics Equals More Customers

Most of the people are familiar about the term “Search Engine Optimization”. In order to improve your overall search engine ranking, you should optimize your website to maximize the amount of traffic. But the SEO is not only easy to improve the website traffic.

Google-Analytics-Plugins-for-WordPressThere are some other things that are equally important to increase the web traffic is website conversion rate. Your website conversion rates will provide you the percentage of visitors making a purchase of your things and other things like downloading a report or whatever you call to action may be.

To test whether your website is really producing the necessary results you are looking for, ask yourself some questions:

  • What is your website traffic conversion rate?
  • Do you have the website traffic statistics to calculate the effectiveness of your website traffic?
  • What is the change or increase in your business when you take steps to increase website traffic?
  • What is the return on your investment (ROI) of your website promotion efforts?

In spite of giving importance to website conversion, it is one of the least understood measurements among the small business owners. This means those who wanted to develop their business using their business websites but ended up disappointing with lack of results.

In order to improve your web conversion rate and overall performance, you can use the Google Analytics. Google Analytics is a free service offered by Google to its customers to allow them to track, monitor and measure with great accuracy statistics relating to traffic, conversions and customer views on your web site. In short, Google Analytics tells you everything how visitors use your website and how they interact with your website.

With the help of Google Analytics, you can able to achieve your website traffic by increasing the web conversion rate. In fact, Google Analytics allows you to track all of your marketing initiatives such as measure the effectiveness of your ads, email newsletters, affiliate campaigns, referrals, paid links, search engines, and keywords, thereby allowing you to compare performance across all of your marketing efforts.

The best thing is that using a well-design WordPress website as its easy to add GA to your website. After creating your GA account, you have to place the special snippet of code that Google provides you in the GA plugin for your WordPress website. Businesses will get a lot of benefits of using the GA which will help to increase the web traffic through web conversion rate.

4 key trend expected to affect open source software in 2018

As is the case with any technology, disruption and continuous innovation are always a hallmark. So when it comes to open source, this holds true. In this post, we look at key trends that will affect open source software in 2018.


In the past two decades, we have had Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS). The concept of service business model has risen in popularity. Today, industry folks simply call it Anything-as-a-Service (XaaS). Anything can be provided as a service over the internet today, be it storage, security or hardware. And this will have an impact on Open Source.

Cloud integration

Google and Microsoft started it, Amazon brought it to a whole new level. The domain of cloud storage is growing at monstrous rates annually. It is the concept of market widening that we discussed in another post. Everyone is benefitting from this. With this, the PaaS adoption is picking up and open source projects assisting that adoption.

The rise of OpenStack

Essentially, OpenStack is a Cloud Operating System that allows for the processing, storage and computation of huge volumes of data through a dashboard that is designed to be extremely user-friendly. Today’s cloud computing applications are being built on this. While its complexity has hindered a mass adoption, expect that to change in 2018 and further ahead.


Containerization is a method wherein you run diverse and multiple applications on a single Operating system (host). With this, the need for launching a Virtual Machine for each application is eliminated. You may have heard of Docker, perhaps the best in this field so far. The trend of containerization is expected to pick up with simplicity and efficiency the mottos of software development today.

With such trends and many more in the air, open source platforms are expected to be even more user-friendly. We haven’t remotely seen the potential of the internet fulfilled, and we are about to witness it through such trend adoption. Indeed, Bell Laboratories and Linux should be proud of their contribution to the internet’s global rise.

The history of Open Source and the rise of the Linux kernel

Linux is a household name in the field of open source software platforms today. It is considered one of the most user-friendly platforms and Operating systems, and the free internet advocates love it. It is also considered a key competitor to Microsoft, Apple and other OS giants today.

Linux wasn’t the creator of the Open source concept, contrary to popular belief. The credit for that goes to AT&T’s Bell Laboratories, that came up with the Operating System called Unix in the late 60’s. Unix was coded in assembly language, which at the time was the only programming language around. It was, however, rewritten in C language in a few years.

Surprisingly enough, the create of open source was an accident. It wasn’t planned. When Unix was released in the common market, there was an Antitrust case at the time that prevented the company from entering the software industry. As a result, Bell Laboratories was forced to release the source code to anyone who wanted to adopt the platform.

Accident or not, the concept of open source instantly got popular. Transparency was added for the first time ever to the field of software. Even IBM began to take notice, although at the time it never conceived the notion that it could be replaced by this “hipster-ish” concept. Fast forward to today, and one may think that IBM should have been more proactive at the time.

Then came Linux kernel, considered a significant upgrade on Unix. The Linux kernel was initially adopted for supercomputers by organizations such as NASA. The kernel was meant solely for personal computers. As a result, it is not surprising that the rise of personal computers in the 90’s coincided with Linux’s rise to stardom.

Additionally, companies such as IBM and Dell began to see an opportunity here to thwart Microsoft’s OS dominance. They began to let in the Linux kernel into their hardware equipment. And the rest, as they say, is history.