Most of the people are familiar about the term “Search Engine Optimization”. In order to improve your overall search engine ranking, you should optimize your website to maximize the amount of traffic. But the SEO is not only easy to improve the website traffic.
There are some other things that are equally important to increase the web traffic is website conversion rate. Your website conversion rates will provide you the percentage of visitors making a purchase of your things and other things like downloading a report or whatever you call to action may be.
To test whether your website is really producing the necessary results you are looking for, ask yourself some questions:
- What is your website traffic conversion rate?
- Do you have the website traffic statistics to calculate the effectiveness of your website traffic?
- What is the change or increase in your business when you take steps to increase website traffic?
- What is the return on your investment (ROI) of your website promotion efforts?
In spite of giving importance to website conversion, it is one of the least understood measurements among the small business owners. This means those who wanted to develop their business using their business websites but ended up disappointing with lack of results.
In order to improve your web conversion rate and overall performance, you can use the Google Analytics. Google Analytics is a free service offered by Google to its customers to allow them to track, monitor and measure with great accuracy statistics relating to traffic, conversions and customer views on your web site. In short, Google Analytics tells you everything how visitors use your website and how they interact with your website.
With the help of Google Analytics, you can able to achieve your website traffic by increasing the web conversion rate. In fact, Google Analytics allows you to track all of your marketing initiatives such as measure the effectiveness of your ads, email newsletters, affiliate campaigns, referrals, paid links, search engines, and keywords, thereby allowing you to compare performance across all of your marketing efforts.
The best thing is that using a well-design WordPress website as its easy to add GA to your website. After creating your GA account, you have to place the special snippet of code that Google provides you in the GA plugin for your WordPress website. Businesses will get a lot of benefits of using the GA which will help to increase the web traffic through web conversion rate.